Federacja Bibliotek Cyfrowych

Homepage
Zielonogórska Biblioteka Cyfrowa
Behavioral intention of young consumers towards the acceptance of social media marketing in Emerging Markets

Object's details: Behavioral intention of young consumers towards the acceptance of social media marketing in Emerging Markets

tile.noImage

Provider:Zielonogórska Biblioteka Cyfrowa

Description

Title:
Behavioral intention of young consumers towards the acceptance of social media marketing in Emerging Markets
Creator:
Thao Nguyen Thi Phuong;
Anh Nguyen Van
Contributor:
Stankiewicz, Janina (Red.);
Preston, Peter- red. jęz.;
Zmyślony, Roman - red. statyst.;
Skalik, Jan (Red.);
Moczulska, Marta (Red.);
Adamczyk, Janusz (Red.)
Object availability:
free access
Rights:
Biblioteka Uniwersytetu Zielonogórskiego
Date:
2020
Type:
artykuł
Language:
English
Source:
Management, vol. 24, no 2 (2020)
Format:
application/pdf
Publisher:
Zielona Góra: Faculty of Economics and Management Press
Subject:
social media marketing;
EWOM;
attitude towards advertisement;
intention to use;
media społecznościowe;
reklama;
wykorzystanie reklamy
Identifier:
10.2478/manment-2019-0047
Data provider:
Zielonogórska Biblioteka Cyfrowa

Can I use it?:
seek permission
Type:
image

FBC TeNe Project

Project co-financed by European Funds under the Operational Program Digital Poland for 2014-2020 (project no. POPC.02.04.00-00-0012 / 20-00)

More information about the project can be found at: https://tene.fbc.pionier.net.pl

European Funds. Digital Poland

Republic of Poland

Digital Libraries Federation

European Union - European Regional Development Fund

We use files, through the cookie quality improvement layer of our website.For more information, please read the document Privacy Policy