Opis

• Title:
  Nazwy nosicieli cech jako przykład perswazyjnego wyzyskiwania kategorii słowotwórczych w tekstach reklam
• Creator:
  Rogowska-Cybulska, Ewa
• Description:
  Attributive names as an example of the persuasive usage of the word formation categories in advertising textsThe article contains a description – based on selected examples – of different ways of a persuasive use of lexemes belonging (a real one or the one created for a specific advertising text) to a word formation category of the denominative names of the feature carrier: from the text updating of a systemic categorial meaning by its text change in relation to a systemic meaning to giving such a meaning to lexemes which, when it comes to word formation, are indivisible.
• Object availability:
  Dostęp otwarty
• Rights:
  Copyright (c) 2015 Ewa Rogowska-Cybulska;
  http://creativecommons.org/licenses/by/3.0/pl
• Date:
  2015.05.01
• Type:
  info:eu-repo/semantics/article;
  info:eu-repo/semantics/publishedVersion
• Language:
  angielski;
  eng
• Source:
  Slavia Meridionalis; Vol 13 (2013): Składniowe metody w badaniu słowotwórstwa [Syntactic Methods in Word Formation Research]; 151-169;
  2392-2400
• Format:
  application/pdf
• Publisher:
  Institute of Slavic Studies, Polish Academy of Sciences
• Relation: https://ispan.waw.pl/journals/index.php/sm/article/view/sm.2013.008/710
• Subject:
  nomina attributiva; attributive names; word formation in text; persuasion; advertisements
• Identifier: https://ispan.waw.pl/journals/index.php/sm/article/view/sm.2013.008 ;
  10.11649/sm.2013.008
• Data provider:
  ISS PAS Journals
• Can I use it?:
  poproś o pozwolenie
• Type:
  teksty