Opis

• Title:
  Tourist mobile applications: Evaluation of the VisitMalopolska app
• Creator:
  Manczak, Iryna;
  Bajak, Maria
• Contributor:
  Manczak, Iryna - Cracow University of Economics, College of Management and Quality Sciences, Faculty of Management, Departament of Commerce and Market Institutions;
  Bajak, Maria - Cracow University of Economics, College of Management and Quality Sciences, Faculty of Management, Departament of Marketing;
  Manczak, Iryna - manczaki@uek.krakow.pl;
  Bajak, Maria - bajakm@uek.krakow.pl
• Description:
  The aim of the article is to evaluate the functionality of the VisitMalopolska mobile application developed for tourists. An attempt is made to outline ideas that allow tourists to explore Małopolska on their own, as well as to facilitate access to information about the region. The study focuses on the diverse use of mobile applications in tourism and in addition discusses the objectives and research method used. The main part of the discussion concerns the characteristics and evaluation of the most important functionalities of the new VisitMalopolska tourist application. In the main part of the article the most important functionalities available are evaluated and to do this, the point method was used
• Object availability:
  Dostęp otwarty
• Rights: https://creativecommons.org/licenses/by-nc-nd/4.0
• Date:
  2021.06.29;
  2021.06.11
• Type:
  Article
• Language:
  angielski
• Format:
  application/pdf
• Publisher:
  Wydawnictwo Uniwersytetu Łódzkiego
• Relation:
  Turyzm/Tourism;1;
  31
• Subject:
  mobile technologies;
  mobile applications in tourism;
  Małopolska;
  VisitMalopolska
• Identifier:
  0867-5856;
  http://hdl.handle.net/11089/37781 ;
  2080-6922;
  10.18778/0867-5856.31.1.14
• Data provider:
  Repozytorium Uniwersytetu Łódzkiego
• Can I use it?:
  sprawdź warunki licencji
• Type:
  obrazy