Description

• Title:
  Visual Data Analysis – New Quality in the Interpretation of Advertisements. The Proposal of the Tool for Commercials Analysis
• Creator:
  Mijalska, Aleksandra
• Contributor:
  Wydział Ekonomiczno-Socjologiczny, Uniwersytet Łódzki;
  Aleksandra Mijalska – sociologist, a doctoral student in the Department of Sociology of Morality at the Institute of Sociology of the University of Lodz. Main research interests: sociology of the body, identity, sociology of advertising, mass media, qualitative methods
• Description:
  The issue that sociologists, psychologists and anthropologists are still facing is developing new and effective methods of qualitative research into advertising – one of the most important elements of the modern world of broadly defined consumption. This text presents not only a detailed description of visual analysis method in the qualitative research but also a proposal of an authorial and universal tool for advertising messages analysis while providing empirical examples of its application.
• Object availability:
  free access
• Rights:
  Uznanie autorstwa-Użycie niekomercyjne-Na tych samych warunkach 4.0 Międzynarodowe;
  http://creativecommons.org/licenses/by-nc-sa/4.0
• Date:
  2022.06.07;
  2018
• Type:
  Article
• Language:
  English
• Format:
  application/pdf
• Publisher:
  Katedra Socjologii Polityki i Moralności, Wydział Ekonomiczno-Socjologiczny
• Relation:
  Władza Sądzenia;15
• Subject:
  visual analysis;
  qualitative methods;
  advertising;
  advertising research
• Identifier:
  2300-1690;
  http://hdl.handle.net/11089/42089
• Data provider:
  Repozytorium Uniwersytetu Łódzkiego
• Can I use it?:
  seek permission
• Type:
  image