Object's details: Pro-systemic Voters Versus Anti-systemic Ones: Emotional Attitude to Candidates and the Influence of TV Political Advertising in the 2015 Presidential Election in Poland

Provider:Czasopisma Wydawnictwa Uniwersytetu Śląskiego

Description

Title:
Pro-systemic Voters Versus Anti-systemic Ones: Emotional Attitude to Candidates and the Influence of TV Political Advertising in the 2015 Presidential Election in Poland
Creator:
Olszanecka-Marmola, Agata
Description:
Presented article is aimed at examining the emotional attitudes to candidates for the president of Poland among pro-systemic and anti-systemic voters in 2015 presidential election and showing the influence of campaign TV ads on these groups of Polish electorate. The research conducted by author reveals that anti-systemic electorate is less interested in politics and more likely to be influenced by electoral TV spots. The study also confirms the relation between emotional attitudes to political actors and political preferences. According to the results of experiment anti-systemic voters expressed more positive feelings towards candidates from out of the political mainstream, and the other way round, the pro-systemic electorate rather liked the candidates presented by parliamentary parties. Key words:political advertising, electoral TV ads, emotional attitude, feelings thermometer, 2015 presidential election in Poland, anti-systemic voters
Object availability:
free access
Rights:
Copyright (c) 2016 Materiały szkoleniowe ojs
Date:
2015.06.01
Type:
info:eu-repo/semantics/article;
info:eu-repo/semantics/publishedVersion;
Recenzowany artykuł
Language:
English
Source:
Political Preferences; Nr 11 (2015): Preferencje Polityczne;
Political Preferences; No 11 (2015): Preferencje Polityczne;
2449-9064
Format:
application/pdf
Publisher:
Centrum Innowacji, Transferu Technologii i Rozwoju Fundacja Uniwersytetu Śląskiego
Relation: https://journals.us.edu.pl/index.php/PP/article/view/4291/2940
Identifier: https://journals.us.edu.pl/index.php/PP/article/view/4291
Data provider:
Czasopisma Wydawnictwa Uniwersytetu Śląskiego

Similar objects

Pro-systemic Voters Versus Anti-systemic Ones: Emotional Attitude to Candidates and the Influence of TV Political Advertising in the 2015 Presidential Election in Poland

Creator:Olszanecka-Marmola, Agata

Date:2015.06.01

Type:other

Reklama negatywna i wizerunkowa w odbiorze polskiego elektoratu

Creator:Olszanecka-Marmola, Agata

Date:2015.01.01

Type:other

Wpływ informacyjny telewizyjnych reklam wyborczych w świetle deklaracji polskiego elektoratu – studium kampanii wyborczych 2015

Creator:Olszanecka-Marmola, Agata

Date:2016.10.01

Type:other

The Effects of Political Advertising on the Perception of Political Images: a Case Study of Polish Presidential Election in 2015

Creator:Olszanecka-Marmola, Agata

Date:2019.04.08

Type:other

Gender differences in reactions to TV political advertising : an empirical study of the 2015 presidential election in Poland

Creator:Olszanecka-Marmola, Agata. | Marmola, Maciej.

Date:2020

Type:image

Społeczny odbiór Solidarnej Polski Zbigniewa Ziobry

Creator:Marmola, Maciej | Olszanecka, Agata

Date:2013.03.01

Type:other

Partycypacja polityczna kobiet a wprowadzanie ustawowych kwot wyborczych

Creator:Marmola, Maciej | Olszanecka, Agata

Date:2012.01.01

Type:other

State Management in Times of Crisis: Perception of the Government's Policy of Counteracting the COVID-19 Pandemic in Poland

Creator:Szostak, Maciej | Olszanecka-Marmola, Agata

Date:2022.09.01

Type:other

Federacja Bibliotek Cyfrowych

Object's details: Pro-systemic Voters Versus Anti-systemic Ones: Emotional Attitude to Candidates and the Influence of TV Political Advertising in the 2015 Presidential Election in Poland

Description

Similar objects