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Product placement as a way of promoting on an international scale based on a series of films about James Bond

Object's details: Product placement as a way of promoting on an international scale based on a series of films about James Bond

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Provider:Repozytorium Uniwersytetu Łódzkiego

Description

Title:
Product placement as a way of promoting on an international scale based on a series of films about James Bond
Creator:
Anielak, Karolina
Contributor:
University of Lodz
Description:
This article presents the characteristics of product placement as global promotion. The reader may refer to the types of product placement, its regulatory framework and its short genesis and evolution. The paper presents the results of a survey conducted on a group of 123 respondents. The survey results indicate that product placement in James Bond films is noticeable by more than 90% of respondents. The respondents have positive opinions on the use of product placement to promote the products. This may encourage potential investors to make more use of film as a medium of product placement.
Object availability:
free access
Date:
2016.01.08;
2015.12
Type:
Article
Language:
English
Format:
application/pdf
Publisher:
University of Lodz
Relation:
Ekonomia Międzynarodowa;12
Subject:
product placement;
history of product placement;
kinds of product placement;
James Bond;
M31;
M37
Identifier:
2082-4440;
http://hdl.handle.net/11089/16365 ;
2300-6005
Data provider:
Repozytorium Uniwersytetu Łódzkiego

Can I use it?:
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Type:
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European Union - European Regional Development Fund

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