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Polish-German contrastive study of online job advertisement style

Object's details: Polish-German contrastive study of online job advertisement style

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Provider:Platforma Czasopism Uniwersytetu Opolskiego

Description

Title:
Polish-German contrastive study of online job advertisement style
Creator:
Szwed, Iwona
Description:
A starting point for this dissertation is an assumption that the cultural load should be considered a constitutive feature for differentiating between certain kinds of text (cf. Bilut-Homplewicz 2013: 145).Within the framework of contrastive research, covering the realization of various text models in different languages and cultural circles, the author of this article analyses online job advertisements, published on the Internet in German and Polish in 2014.These texts shall be considered autonomous in terms both the language used and cultural load, as created originally in the target language. Translated advertisements have been omitted, as potentially “contaminated” with the features of the source language.The author addresses the question of globalization (job market being highly globalized) and its possible influence on potential cross-linguistic and cross-cultural standardization within the notion of text genre. Contrastive analysis of job offers originating in different, yet relatively close cultural circles, allows for tracking current tendencies. These tendencies may be clearly visible in cases of international corporations, spreading its operations into various countries, which inevitably entails diffusing their corporate culture and standards, including their human resource know-how, in particular recruitment practices.The author also shares her reflections on the role of online job advertisements in the process of broadly understood corporate image building.  
Object availability:
free access
Date:
2019.12.29
Type:
info:eu-repo/semantics/article;
info:eu-repo/semantics/publishedVersion
Language:
Polish;
pol
Source:
Stylistyka; Vol. 24 (2015): Różnorodność kulturowa a styl; 403-421;
Stylistyka; Tom 24 (2015): Różnorodność kulturowa a styl; 403-421;
2545-1669;
1230-2287
Format:
application/pdf
Publisher:
Instytut Językoznawstwa Uniwersytetu Opolskiego
Relation: https://czasopisma.uni.opole.pl/index.php/s/article/view/1724/1296
Subject:
contrastive linguistics of text;
corporate image building;
job advertisement
Identifier: https://czasopisma.uni.opole.pl/index.php/s/article/view/1724
Data provider:
Platforma Czasopism Uniwersytetu Opolskiego

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FBC TeNe Project

Project co-financed by European Funds under the Operational Program Digital Poland for 2014-2020 (project no. POPC.02.04.00-00-0012 / 20-00)

More information about the project can be found at: https://tene.fbc.pionier.net.pl

European Funds. Digital Poland

Republic of Poland

Digital Libraries Federation

European Union - European Regional Development Fund

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