Description

• Title:
  Multiplexes in India: Building Castles in a Low-income Market of Uneven Geographies
• Creator:
  Gopalkrishnan, Sreeram
• Description:
  The Indian film industry produces the highest number of movies in the world, in various languages, and casts a large shadow of influence on the socio-cultural landscape of the country. However, in terms of box-office value as a share of the total entertainment pie in India, films are a minor segment in a market with vast potential. The pandemic of 2020 drastically changed the fragile dynamics of the already-struggling film distribution and screening sector. Over the years, the Indian film business has staked its future on a business model forged around the “Mall-Multiplex” complex in a country that is mostly low-income or bottom of the pyramid (BoP). This exploratory article, with the help of existing data on theatre screen seats and high-potential population geographies, endeavours to understand India’s existing film entertainment business and sets out to spot the opportunities available for the low-priced film business as a value proposition.
• Object availability:
  free access
• Rights:
  Prawa autorskie (c) 2023 Sreeram Gopalkrishnan;
  https://creativecommons.org/licenses/by/4.0/deed.pl
• Date:
  2023.01.05
• Type:
  info:eu-repo/semantics/article;
  info:eu-repo/semantics/publishedVersion;
  Artykuł recenzowany
• Language:
  English
• Source:
  Images. The International Journal of European Film, Performing Arts and Audiovisual Communication; Vol. 32 No. 41 (2022): The Special Issue: Film distribution and audiences; 165-180;
  Images. The International Journal of European Film, Performing Arts and Audiovisual Communication; Tom 32 Nr 41 (2022): The Special Issue: Film distribution and audiences; 165-180;
  2720-040X;
  1731-450X
• Format:
  application/pdf
• Publisher:
  Adam Mickiewicz University Poznan
• Relation: http://pressto.amu.edu.pl/index.php/i/article/view/36845/31602
• Subject:
  Indian Film Business;
  Multiplex;
  Bottom of the Pyramid;
  Low Price;
  Film Distribution;
  Film Experience
• Identifier: http://pressto.amu.edu.pl/index.php/i/article/view/36845
• Data provider:
  Platforma Otwartych Czasopism Naukowych UAM
• Can I use it?:
  seek permission
• Type:
  text