Description

• Title:
  McLuhan’s window. McLuhan in theory and practice. Tomorrow seen today
• Creator:
  Hendrykowski, Marek
• Description:
  Marshall McLuhan was one of the most significant and influential, not to mention popular, mass media researchers and commentators. The article offers a detailed introduction to the essential methodology of his works. By taking a fresh approach, this study explores and explains the basic structure of McLuhan’s method for describing, analysing and interpreting various themes and phenomena connected with media communication, emphasizing the key relationship between theory and practice as a way leading toward “understanding media”.
• Object availability:
  free access
• Rights:
  Prawa autorskie (c) 2023 Marek Hendrykowski;
  https://creativecommons.org/licenses/by/4.0/deed.pl
• Date:
  2023.10.20
• Type:
  info:eu-repo/semantics/article;
  info:eu-repo/semantics/publishedVersion;
  Artykuł naukowy;
  recenzja;
  wywiad
• Language:
  Polish
• Source:
  Images. The International Journal of European Film, Performing Arts and Audiovisual Communication; Vol. 34 No. 43 (2023): The Special Issue: Ukraine in Flames; 299-304;
  Images. The International Journal of European Film, Performing Arts and Audiovisual Communication; Tom 34 Nr 43 (2023): The Special Issue: Ukraine in Flames; 299-304;
  2720-040X;
  1731-450X
• Format:
  application/pdf
• Publisher:
  Adam Mickiewicz University Poznan
• Relation: http://pressto.amu.edu.pl/index.php/i/article/view/39846/33637
• Subject:
  media;
  communication;
  theory;
  practice;
  culture;
  science;
  methodology of media studies
• Identifier: http://pressto.amu.edu.pl/index.php/i/article/view/39846
• Data provider:
  Platforma Otwartych Czasopism Naukowych UAM
• Can I use it?:
  seek permission
• Type:
  text