Description

• Title:
  Brand management
• Creator:
  Grębosz, Magdalena.
• Contributor:
  Otto, Jacek.;
  Domański, Tomasz.
• Description:
  Scientific Editor of the Division : Lewandowski, Jerzy
• Object availability:
  restricted access
• Rights:
  All rights reserved;
  Legal license;
  On legal basis of : Act of 4 February 1994 on copyright and related rights 28 Art. 3 p (Journal of Laws, no. 90, item 631, 2006);
  Access only within Lodz University of Technology network : p.lodz.pl (LUT campus, Lodz, Poland)
• Date:
  2008
• Type:
  book;
  language document
• Language:
  English;
  eng
• Format:
  application/pdf
• Publisher:
  Lodz University of Technology. Press
• Relation: http://hdl.handle.net/11652/2008
• Subject:
  brand management;
  marketing tool;
  brand strategy;
  business activity;
  promotion;
  product management
• Identifier:
  ISBN: 978-83-7283-289-4;
  id skryba-crisp
• Data provider:
  Łódzka Regionalna Biblioteka Cyfrowa
• Can I use it?:
  seek permission
• Type:
  text