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Persuasive Strategien auf den Internetseiten für Verhütungsmittel

Object's details: Persuasive Strategien auf den Internetseiten für Verhütungsmittel

tile.noImage

Provider:Platforma Otwartych Czasopism Naukowych UAM

Description

Title:
Persuasive Strategien auf den Internetseiten für Verhütungsmittel
Creator:
Maciejewski, Marcin
Description:
The article discusses typical persuasive strategies used by leading producers of contraceptives on their websites and on the websites of particular contraceptive products from the media-linguistic point of view. The purpose of the paper is to examine illocutions, text-clusters and the text-image relation through which the author wants to persuade about the quality of his products and to present arguments for using hormonal contraception. The article also shows which strategies are used to advertise the pill as a lifestyle and beauty product.
Object availability:
free access
Date:
2019.04.26
Type:
info:eu-repo/semantics/article;
info:eu-repo/semantics/publishedVersion;
Artykuł naukowy
Language:
German;
deu
Source:
Studia Germanica Posnaniensia; Nr 39 (2018); 105-122;
2720-7013;
0137-2467
Format:
application/pdf
Publisher:
Adam Mickiewicz University Poznan
Relation: http://pressto.amu.edu.pl/index.php/sgp/article/view/18846/18554
Subject:
discourse;
contraception;
text-cluster;
persuasion
Identifier: http://pressto.amu.edu.pl/index.php/sgp/article/view/18846
Data provider:
Platforma Otwartych Czasopism Naukowych UAM

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European Union - European Regional Development Fund

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