Description

• Title:
  From information capitalism to surveillance capitalism
• Creator:
  Puślecki, Zdzisław W.
• Description:
  The digital revolution imposes a new economic order. Surveillance capitalism has its origins in (classical) market capitalism, but it differs significantly from it. In the traditional (classical) model of capitalism, there are goods that are produced in order to be sold. However, in the 21st century it is difficult to compete. It is not easy to find new added value that would determine the margin and profit. The question is, how long can you keep your labor costs down? This is why surveillance capitalism arose. His story is relatively young. It was established in the years 2000–2004. As the Internet bubble burst, investors threatened the company to pull out of funding, unable to find a quick way to monetize it. Then Google suddenly discovered that the last virgin territory that had not yet hit the market was human nature. It is worth noting that it is much easier to predict something if you first interfere with the behavior so that it takes the desired forms. To put it bluntly – the market is trying to push its individual participants, as customers and consumers, more and more in the direction it prefers, trying to influence their opinions, sometimes even driving them to specific places. The aim of the study is to present the problems that led to the transformation of information capitalism into surveillance capitalism.
• Object availability:
  free access
• Rights:
  Prawa autorskie (c) 2021 Zdzisław W. Puślecki
• Date:
  2021.12.15
• Type:
  info:eu-repo/semantics/article;
  info:eu-repo/semantics/publishedVersion;
  Recenzowany artykuł
• Language:
  Polish
• Source:
  Humaniora. Czasopismo Internetowe; Vol. 36 No. 4 (2021); 43-59;
  Humaniora. Czasopismo Internetowe; Tom 36 Nr 4 (2021); 43-59;
  2353-3145
• Format:
  application/pdf
• Publisher:
  Adam Mickiewicz University Poznan
• Relation: http://pressto.amu.edu.pl/index.php/h/article/view/31687/27710
• Subject:
  information capitalism;
  surveillance capitalism;
  human nature;
  interference in behavior;
  desired forms of behavior;
  public surveillance
• Identifier: http://pressto.amu.edu.pl/index.php/h/article/view/31687
• Data provider:
  Platforma Otwartych Czasopism Naukowych UAM
• Can I use it?:
  seek permission
• Type:
  other