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Conceptual blending revisited: a case of paraphrased literary text in contemporary advertising

Object's details: Conceptual blending revisited: a case of paraphrased literary text in contemporary advertising

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Provider:Biblioteka Cyfrowa UMCS

Description

Title:
Conceptual blending revisited: a case of paraphrased literary text in contemporary advertising
Creator:
Mierzwińska-Hajnos, Agnieszka
Contributor:
Krieger-Knieja, Jolanta. Redaktor naczelna;
Uniwersytet Marii Curie-Skłodowskiej (Lublin). Instytut Germanistyki i Lingwistyki Stosowanej
Description:
artykuł w: Lublin Studies in Modern Languages and Literature Vol. 40 (2016), z. 1, s. 65-80;
streszcz. ang.
Object availability:
free access
Rights:
Uniwersytet Marii Curie-Skłodowskiej (Lublin)
Date:
2016
Type:
artykuł
Language:
English
Format:
application/pdf
Publisher:
Wydawnictwo UMCS
Relation:
Lublin Studies in Modern Languages and Literature Vol. 40 (2016), z. 1
Subject:
reklama współczesna;
marketing
Data provider:
Biblioteka Cyfrowa UMCS

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