Opis

• Tytuł:
  The implications and purpose of using international phonetic symbols and English advertising slogans in advertisements in Poland
• Twórca:
  Dziczek-Karlikowska, Hanna
• Opis:
  This paper examines the various implications resulting from the use of English phonetic transcription in advertising in Poland. I focus on the problem of the use of phonetic transcription by copywriters as a graphic form and I make an attempt at showing that this technique can have pedagogical consequences, because a graphic form in which phonetic symbols are used is, in fact, a text message, not an image only. In addition, I analyze selected advertisements as a means of communication addressed to a specific recipient. In this case, I demonstrate that the use of advertising slogans in English and English phonetic transcription in Poland, does not guarantee that such advertising is effective.
• Dostępność obiektu:
  Dostęp otwarty
• Data:
  2019.02.07
• Typ:
  info:eu-repo/semantics/article;
  info:eu-repo/semantics/publishedVersion;
  Artykuł naukowy
• Język:
  polski;
  pol
• Źródło:
  Scripta Neophilologica Posnaniensia; No. 18 (2018); 151-163;
  Scripta Neophilologica Posnaniensia; Nr 18 (2018); 151-163;
  1509-4146
• Format:
  application/pdf
• Wydawca:
  Adam Mickiewicz University, Poznań
• Relacja: http://pressto.amu.edu.pl/index.php/snp/article/view/17823/17555
• Temat i słowa kluczowe:
  phonetic transcription;
  English in advertising;
  phonetics and phonology linguistics;
  advertising
• Identyfikator: http://pressto.amu.edu.pl/index.php/snp/article/view/17823
• Dostawca danych:
  Platforma Otwartych Czasopism Naukowych UAM
• Czy mogę z tego obiektu skorzystać?:
  poproś o pozwolenie
• Rodzaj zawartości:
  pozostałe