Description

• Title:
  The implications and purpose of using international phonetic symbols and English advertising slogans in advertisements in Poland
• Creator:
  Dziczek-Karlikowska, Hanna
• Description:
  This paper examines the various implications resulting from the use of English phonetic transcription in advertising in Poland. I focus on the problem of the use of phonetic transcription by copywriters as a graphic form and I make an attempt at showing that this technique can have pedagogical consequences, because a graphic form in which phonetic symbols are used is, in fact, a text message, not an image only. In addition, I analyze selected advertisements as a means of communication addressed to a specific recipient. In this case, I demonstrate that the use of advertising slogans in English and English phonetic transcription in Poland, does not guarantee that such advertising is effective.
• Object availability:
  free access
• Date:
  2019.02.07
• Type:
  info:eu-repo/semantics/article;
  info:eu-repo/semantics/publishedVersion;
  Artykuł naukowy
• Language:
  Polish;
  pol
• Source:
  Scripta Neophilologica Posnaniensia; No. 18 (2018); 151-163;
  Scripta Neophilologica Posnaniensia; Nr 18 (2018); 151-163;
  1509-4146
• Format:
  application/pdf
• Publisher:
  Adam Mickiewicz University, Poznań
• Relation: http://pressto.amu.edu.pl/index.php/snp/article/view/17823/17555
• Subject:
  phonetic transcription;
  English in advertising;
  phonetics and phonology linguistics;
  advertising
• Identifier: http://pressto.amu.edu.pl/index.php/snp/article/view/17823
• Data provider:
  Platforma Otwartych Czasopism Naukowych UAM
• Can I use it?:
  seek permission
• Type:
  other