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Impact of product placement strategies on brand reception – literature review

Object's details: Impact of product placement strategies on brand reception – literature review

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Provider:Śląska Biblioteka Cyfrowa

Description

Title:
Impact of product placement strategies on brand reception – literature review
Creator:
Hofman-Kohlmeyer, Magdalena
Object availability:
free access
Rights:
Wyższa Szkoła Humanitas, Sosnowiec
Date:
2020
Type:
artykuł
Language:
English;
eng
Coverage:
s. 69-86
Publisher:
Oficyna Wydawnicza "Humanitas"
Relation:
Zarządzanie;
3/2020
Subject:
product placement;
brand placement;
brand reception;
placement types;
lokowanie produktu;
lokowanie marki;
odbiór marki;
rodzaj lokowania
Data provider:
Śląska Biblioteka Cyfrowa

Can I use it?:
seek permission
Type:
image

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