Object's details: Can images be translated? Implications of creativity in the translation of audiovisual texts

Provider:Platforma Otwartych Czasopism Naukowych UAM

Description

Title:
Can images be translated? Implications of creativity in the translation of audiovisual texts
Creator:
de los Reyes Lozano, Julio;
Chaume, Frederic
Description:
Multimodality is an integral characteristic of Audiovisual Translation. Regardless of type and genre, audiovisual texts (i.e. film, TV series, videogame) are above all semiotic constructs comprising several signifying codes that operate simultaneously in the production of meaning. While audiences mechanically receive and interpret the information transmitted by each of these codes and signs, audiovisual translators must know their functioning and consider their possible impact on translation operations. In this context, images represent one of the major challenges to ensure coherence within audiovisual translation. This paper sets out to explore the main strategies used to explicit iconographic information in the target text. These practices typically involve, but are not limited to, the inclusion of linguistic signs related to the icon as well as the inclusion of signs belonging to other meaning codes, thanks to the possibilities that new technologies and digitalization now offer. Linked to the notions of transcreation and localization, these help target audiences fill gaps in the understanding of audiovisual texts, but also promote overtranslation. This may lead to an extreme domestication, a phenomenon in which foreign cultures would be erased. In this regard, we wonder if such practices will not assume a paternalistic approach to target audiences.
Object availability:
free access
Rights:
Prawa autorskie (c) 2021 Julio de los Reyes Lozano, Frederic Chaume
Date:
2021.12.22
Type:
info:eu-repo/semantics/article;
info:eu-repo/semantics/publishedVersion;
Artykuł naukowy
Language:
French
Source:
Studia Romanica Posnaniensia; Vol. 48 No. 4 (2021): Traducteur et image; 35-49;
Studia Romanica Posnaniensia; Tom 48 Nr 4 (2021): Traducteur et image; 35-49;
2084-4158;
0137-2475
Format:
application/pdf
Publisher:
Adam Mickiewicz University Poznan
Relation: http://pressto.amu.edu.pl/index.php/srp/article/view/30702/27105
Subject:
audiovisual translation;
multimodality;
transcreation;
iconography;
overtranslation
Identifier: http://pressto.amu.edu.pl/index.php/srp/article/view/30702
Data provider:
Platforma Otwartych Czasopism Naukowych UAM

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